At Tia, listening to women is standard practice.

Traditional healthcare has all too often left women feeling dismissed, guilted, and gaslit. But Tia is on a mission to challenge the status quo by doing something untraditional: listening. Our approach for this campaign was to bring a bit of satirical humor to highlight a very serious, dangerous problem. It seems ridiculous to let this kind of treatment slide anywhere else, yet it’s what most women have had to accept from the very people who promised to first, do no harm.

We garnered a bit of attention with this one (which you can read about here, here, and here) and took home a Bronze medal at the 2023 Gail Awards in the Healthcare category.

“Finally, healthcare that hears you.”

AS SEEN ON SOCIAL

Along with paid posts, we created 15-second cutdowns to run on TikTok and Instagram.

TAKING TIA TO THE STREETS

Offline, our campaign work could be spotted across Brooklyn, Manhattan, and Los Angeles near Tia locations. Every woman featured in our photography is a real-life Tia patient, all willing to share their personal experiences of medical gaslighting before finding Tia.

SEEN AND HEARD, LOUD AND CLEAR

Taking a bold stance against Big Healthcare paid off, resulting in a successful first campaign for the brand that couldn’t be ignored.