At Tia, listening to women is standard practice.

The idea of being gaslit by your barista? Crazy. Being mistreated, and misdiagnosed by the people who literally promised to first, do no harm? That’s just most women’s reality.

We got a bit of attention with this one (which you can read about here, here, and here) and took home bronze at the 2023 Gail Awards in the Healthcare category.

AS SEEN ON SOCIAL

Along with paid posts, we created 15-second cutdowns to run on TikTok and Instagram.

TAKING TIA TO THE STREETS

Offline, our campaign work could be spotted across Brooklyn, Manhattan, and Los Angeles near Tia locations. Every woman featured in our photography is a real-life Tia patient, all willing to share their personal experiences of medical gaslighting before finding Tia.

SEEN AND HEARD, LOUD AND CLEAR

Taking a bold stance against Big Healthcare paid off, resulting in a successful first campaign for the brand that couldn’t be ignored.