Starbucks makes a splash with new Refreshers

Fall may be the brand’s pumpkin bread and butter, and their holiday cups are almost guaranteed to grab headlines. But when Sayako and I were tapped to lead Starbucks Summer ‘24, we set out to make waves with our seasonal social campaign—starting with the launch of the new Summer-Berry Refreshers.

Come on in, the water’s fun

Going all in on water, we dipped our toes in suspended reality to create a cohesive and captivating launch campaign that highlights the drink’s striking color and popping pearls.

THIS YEAR, SUMMER
REIGNs… SIP-REME

🤯 Record-breaking launch engagement on all Starbucks channels
👀 3.4m+ views on our Teaser video, with 4x the usual amount of shares across Reels and TikTok
🎈Launch post was Starbucks’ 3rd most shared post on IG, 8th on FB and 6th on TikTok
💬 Doubled the conversation volume of Spring’s Lavender launch
💙 Summer-Berry Refreshers performed at nearly 300% of the Starbucks team’s sales forecast
🥇 Surpassed Peppermint and Pumpkin platforms (not that it’s a competition… anymore 😉)