Starbucks is officially on summertime.

For Starbucks Summer, we brought the chill to combat the heat—and with it, a declarative call to action (or inaction, if that’s more your speed) to embrace the unbothered, unseriousness of the season. Because it doesn’t matter if you’re a Hot Girl, Rat Boy or lime green-clad Brat, either way…

Despite being first-timers on the account, Sayako and I sold in the creative platform in the first round, with our campaign line chosen as the consumer-facing tagline (typically written in-house). This was a first for SPCSHP and a pretty cool win for us.

FULL SEND ON SUMMER

Between our general summer campaign and the Refreshers launch, we created over 80 pieces of unique content that lean into summer’s can-do-or-don’t attitude.

Caption: Iced, but taken up a notch.

Caption: Friends that go the extra mile >>>>

Caption: Swoon-worthy swirls. 💫

Caption: Ultimate lineup + ultimate siplist

Caption: Texting “traffic was soooo bad” 🤝 showing up with Starbucks

Caption: Strawberry with a hint of sunshine. 🍓

Caption: Our favorite view.

Caption: Reunited and it tastes so good. 🤎

Caption: Take your pick.

Caption: Introducing our first ever nondairy Frappuccino® drink. 🧡

Caption: Caramel or carmel? Let’s discuss.

Caption: Stress level: zero.

Caption: To each their own. 💁‍♀️

Caption: Jumping into summer. ☀️

Caption: Introducing our first-ever nondairy Frappuccino.

Caption: Can’t take them anywhere… 🤦‍♀️

The Summertime shake

While working through post-production, the Starbucks team had a late-breaking ask: how can we bring elements of the “We’re on Summertime” TV spots to social? We came back with the idea to take the second-nature act of shaking your iced Starbucks and add some ✨personality✨ around it, capturing that unbothered feeling of being on summertime.

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Caption: Sounds like summertime.

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Caption: Fake it till you make it. 💁‍♀️

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Caption: *slams laptop shut* ✌️

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Caption: The secret to glowing skin. ✨

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Caption: It’s *technically* a working lunch if you’re with a coworker. 👯‍♀️

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Caption: Why do today what you can put off till it rains. 😎