Starbucks vibes on summertime.

We’re calling it now: 2024 is all about the Unserious and Unbothered Summer™. Work calls from the park? Why not. Bailing on brunch to binge-watch in bed? We love a can-do-or-don’t attitude. Another Starbucks run for another Cream Cold Brew? Who’s counting?

For Starbucks Summer, we brought the chill to combat the heat—and a declarative call to action (or inaction, if that’s more your speed) to embrace whatever the season brings. Because as of now…

Despite being first-timers on the account, Sayako and I sold in the creative platform in the first round, with our campaign line chosen as the consumer-facing tagline (typically written in-house).
This was a first for SPCSHP and a pretty cool win for us.

FULL SEND ON SUMMER

Between our general summer campaign and the Refreshers launch, we created over 80 pieces of unique content that lean into the playful and unseriousness of the season.

Caption: Iced, but taken up a notch.

Caption: Friends that go the extra mile >>>>

Caption: Swoon-worthy swirls. 💫

Caption: Ultimate lineup + ultimate siplist

Caption: Texting “traffic was soooo bad” 🤝 showing up with Starbucks

Caption: Strawberry with a hint of sunshine. 🍓

Caption: Our favorite view.

Caption: Reunited and it tastes so good. 🤎

Caption: Take your pick.

Caption: Introducing our first ever nondairy Frappuccino® drink. 🧡

Caption: Caramel or carmel? Let’s discuss.

Caption: Stress level: zero.

Caption: To each their own. 💁‍♀️

Caption: Jumping into summer. ☀️

Caption: Introducing our first-ever nondairy Frappuccino.

Caption: Can’t take them anywhere… 🤦‍♀️

THE SOUND OF THE SUMMER

While working through post-production, the Starbucks team had a late-breaking ask: how can we bring elements of the “We’re on Summertime” TV spots to social? We came back with the idea to take the almost second-nature act of shaking your Starbucks and add some ✨personality✨ around it.

In under two weeks, we concepted the “Summertime Shake”, created a custom ice shake sound with our music vendor, cast and briefed talent, directed them on-site and remotely, and edited six pieces of video content that encapsulate that unbothered feeling of being on summertime.

▶️ 755K
Caption: Sounds like summertime.

▶️ 555K
Caption: Fake it till you make it. 💁‍♀️

▶️ 487K
Caption: *slams laptop shut* ✌️

▶️ 457K
Caption: The secret to glowing skin. ✨

▶️ 690K
Caption: It’s *technically* a working lunch if you’re with a coworker. 👯‍♀️

▶️ 408K
Caption: Why do today what you can put off till it rains. 😎