New York and Con Edison power through together.
“Challenging.“ “Unprecedented.” “Uncertain.” Call it what you want, these times suck. But we’re still the same tough, caring and vibrant New Yorkers we’ve always been—and we’ll power through this, too.
Con Edison’s participation in the NYC Pride March every year inspired us to transform the energy ribbon into a symbol of pride that weaves through the city. Despite the challenges brought on by the pandemic, we still brought our vision for Pride to life—complete with a full-page spread in the New York Times and a weeklong social campaign.
You can cancel parades, but you can’t cancel Pride.
Role | Copywriter
Agency | Havas New York
Creative Directors | Juliana Bonsanti & Mary Ashton Burgh
Art Director | Rosalee Lewis