Chase Travel inspires
a lifetime of
once-in-a-lifetimes.

There are hundreds of ways and websites to find vacation inspo. For most people, Chase wasn’t one of them. In fact, the Chase Ultimate Rewards portal was likely the very last step cardmembers took on their booking journey.

With the launch of the new Chase Travel, we needed to shift perception and turn what cardmembers treated as a points burner into a destination for travel inspiration. So we created a multi-channel campaign that positions Chase as the place travelers go when they’re thinking about where to go next.

For those of us always in search of the next “where to”, Chase Travel is where it all starts.

“Where travelers go”

With the budget to shoot in one country but a brief to capture a global feel, we took a creative approach to transform Barcelona into a host of destinations to highlight the unique experiences you can find and book on Chase Travel.

Inspired vacations inspire vacations

Thinking about the way people document and share their trips on social media today, we set out to create travel content that simultaneously belonged in people’s feeds and stood out from the rest of it. The result: Instagram stories that inspire people to one-up their own with Chase Travel.

Going big for out-of-home

If Times Square is known for anything (besides off-brand Elmos), it’s tourists. So we reached travelers where they were to get them thinking about their next trip before the one they’re on is even over.

Inside the Oculus, our digital billboard can be seen by fewer Elmos but arguably just as many tourists.