Chase Freedom Unlimited appoints a new CEO.

Cashback. Almost every credit card has it, and they all talk about it the same way. But for the savvy spenders out there seizing every swipe-ortunity, never missing a chance to carpe the cashback, cashbacking is a way of life.

So to introduce Freedom Unlimited to this opportunistic audience, we hired someone known for making the most of his money and created a new, totally real and not at all fake executive position for him at Chase.

Kevin Hart is
Cashbacking every opportunity

As a man who takes every role very seriously, Kevin Hart goes coast to coast, diner to drugstore to spread his cashbacking message.

FROM OLVs to the big(ger) screens

According to the people who run the numbers on this kind of stuff, our CEO of Cashbacking campaign—which originally launched in online videos and on social—outperformed every benchmark to the extent that it ended up running on TV as well.

twitter

On the app formerly known as Twitter, Kevin jumped into the conversation with his two cents on how to cashback life to the fullest.

Pinterest

And through contextually relevant pins, Kevin inspires people to cashback on the things that inspire them.