Chase Freedom Unlimited appoints a new CEO.
Cashback. Almost every credit card has it, and they all talk about it the same way. But to those out there seizing every swipe-ortunity, never missing a chance to carpe the cashback, it’s a way of life. And we could think of no one better, louder, or under more contractual obligations to be the face of the cashbacking movement.
Kevin Hart is Cashbacking every opportunity
In his new, very real and not at all fake executive role, Kevin Hart goes coast to coast, diner to drugstore to spread his cashbacking message.
FROM OLVs to the big(ger) screens
According to the people who run the numbers on this stuff, this campaign—which initially lived on the internet only—outperformed every benchmark to the extent that it also ran on TV. Finally, a national spot I wrote that my mom could see in the wild! (She didn’t, but she could have, and that’s the point.)
On the app formerly known as Twitter, Kevin jumped into the conversation with his two cents on how to cashback life to the fullest.
And through contextually relevant pins, Kevin inspires people to cashback on the things that inspire them.
Role | Senior Copywriter
Agency | Big Spaceship
Group Creative Director | Mike Lee
Executive Creative Director | Steve Street
Creative Director | Matthew Zelley
Associate Creative Directors | Dottie Austin & Julian Tippins
Senior Art Director | Sayako Minami
Director | Jody Hill