Chase Auto pumps the brakes on car-buying drama.

Buying a car has always felt like a battle—from start to finish, the process of finding and financing a car is all a bit… dramatic. But when you’re armed with pre-approved financing from Chase Auto, you can bank on a better car-buying experience. With Kevin Hart as our leading man, we set out to show how the perceived moments of tension in the car buying process are easily overcome with Chase Auto.

Lights, Camera, Kevin

To stand out in a sea of promoted posts, the launch of our ad campaign didn’t immediately look like an ad campaign at all. Instead, we released a teaser trailer for the upcoming film, Easy Driver—a fake movie starring the real Kevin Hart.

ACtion-packed posters

On the heels of our Easy Driver trailer, we released a series of movie posters starring a heroic Kevin Hart in dramatized car-buying scenarios. Across Snapchat and Pinterest, our posters grabbed viewers’ attention while introducing them to the benefits of Chase Auto.