Chase Auto pumps the brakes on car-buying drama.

Anyone who’s ever set foot on a car lot knows the pains and paperwork that come standard when financing a vehicle. So with Kevin Hart as our leading man, we told the epic(ally short) tale of one man’s car-buying mission using Chase Auto.

Lights, Camera, Kevin

To stand out in a sea of promoted posts, we released a teaser for the upcoming film, Easy Driver—a fake movie starring the real Kevin Hart.

ACtion-packed posters

And on the heels of our Easy Driver trailer came a series of movie posters starring our hero in dramatized car-buying scenarios.

 
 
 

Role | Senior Copywriter
Agency
| Big Spaceship
Executive
Creative Director | Steve Street
Creative Director | Matthew Zelley
Senior Art Director | Sayako Minami