Chase Auto pumps the brakes on car-buying drama.
Anyone who’s ever set foot on a car lot knows the pains and paperwork that come standard when financing a vehicle. So with Kevin Hart as our leading man, we told the epic(ally short) tale of one man’s car-buying mission using Chase Auto.
Lights, Camera, Kevin
To stand out in a sea of promoted posts, we released a teaser for the upcoming film, Easy Driver—a fake movie starring the real Kevin Hart.
ACtion-packed posters
And on the heels of our Easy Driver trailer came a series of movie posters starring our hero in dramatized car-buying scenarios.
Role | Senior Copywriter
Agency | Big Spaceship
Executive Creative Director | Steve Street
Creative Director | Matthew Zelley
Senior Art Director | Sayako Minami